Don't Fall for Tricks Based on Google Anti-Trust Rumblings
Don't Fall for Tricks Based on Google Anti-Trust Rumblings
Some very interesting news is coming out of France. As an antitrust lawsuit works its way through the European Unions' Statement of Objections, France has gotten a little impatient. The nation wants to force Google to reveal its algorithm. Does this automatically mean SEO work is going to become easier and getting page rank will become smoother? The best answer here is "not so fast".
Act As If Nothing Happened Because It Didn't
Right now, we are getting a lot of news and posturing out of Europe. Apparently, the Google Corporation has found itself out of favor with lawmakers over there. Why? Google is the dominant search engine and has few - if any - serious competitors. This is why the specter of an anti-trust action is being raised. Not everyone likes to see monopolies emerge since these companies have a tendency to become a bit too powerful. Granted, it is hard to see Google wielding any seriously "evil" power.
People who are not familiar with how SEO works, however, might take this news too quick to heart. Less-than-honest SEO services might even promote the notion its easy right now to tweak website page rankings. Don't fall for any advertisements claiming there is an easy path to SEO rankings. Likely, you are going to end up roped into a disastrous black hat SEO scheme.
Instead, look for an honest seo expert sydney professional who won't steer you wrong. A well-meaning professional is not going to seek to cut corners. Rather, he is going to work really hard to ensure the best job is done without taking any unnecessary risks.